The platform is rolling out a new feature that enables them to reduce the volume of AI-created media appearing in their feeds. This step comes as the platform announced that it now features in excess of 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale release. This advancement aligns with a rise in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that approximately a tenth of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A considerable share of this output is classified as mass-produced AI material, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including digital art to informative clips, and we want to provide users the ability to increase or decrease of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform announced that there are now over a billion videos on its network tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the service each day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the amount of artificial media they view by using the topic control option in the platform and selecting AI-made media. Other topics that can already be controlled under the filter include news, clothing, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require creators to label lifelike artificially created content, and it forbids malicious fake videos of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will henceforth add an “AI-made” label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
The company is additionally launching a $2 million educational fund for experts and institutions to produce educational content about using AI responsibly. This initiative will assist non-profit groups dedicated to training coding and technology.
Platform Protection
The platform has supported its content review process, following controversy over proposals to lay off a large number of review team members in the UK. It is set to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content seen by safety staff over the past year due to the use of its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
